There were 2 books that shaped the way I think about marketing today.
The first book was the “22 Immutable Laws of Branding” by Al and Laura Ries. The book which presented 22 laws which every brand should follow, to be successful in the longer term. The authors’ stellar work with branding, a very interesting and complicated subject, has simplified and solidified the way the job should be done. In the world of branding, this was a standout work which outlined a method to the very complicated science of successful branding. The secret that separated this book from many other works in branding was, the mastery of the authors in identifying the underlying patterns out of a seemingly unrelated stream of data. That secret is what led me to the biggest lesson I took from this book; that no matter how unrelated a wide stream of data may appear to be, there are hidden patterns that bind them all.
There were 2 books that shaped the way I think about marketing today. The first book was the “22 Immutable Laws of Branding” by Al and Laura Ries. The second book, however, was not at all related to marketing, but a science fiction by Isaac Asimov. These two books have compelled me to explore the hidden patterns that dictate marketing and the important role data plays in this field.
The second book was not at all related to marketing, but a science fiction by Isaac Asimov. In his most celebrated series, “The Foundation”, he introduced the concept of Psychohistory; a study which uses a large spectrum of data to predict the future. Obviously, as it was a fiction, the predictions made were dead accurate. But despite its being a fictional work, Psychohistory made me to believe that maybe such accurate predictions can be replicated in life as well. Maybe those predictions can be made for Marketing, which is a hugely complex field and almost like a living organism. In every marketing campaign, a large number of diverse activities have to be planned and executed in a rapidly changing market, with the hopes that those activities will either increase sales or improve brand strength or do both. This entire activity requires a gigantic amount of resources and efforts to get the desired result. However, even after all those careful planning and execution, marketers can never accurately assume that which part of the campaign is going to yield what percentage of the result and more importantly, what will be the exact scale of the result. So, if before implementation, predictions of the expected results can be made with high accuracy, the company/brand in question will be highly benefited by being able use resources more efficiently.
These two books have compelled me to explore the hidden patterns that dictate marketing and the important role data plays in this field. My exploration is about finding what makes marketing tick and to what extent. This blog is about sharing what I have found so far, and gathering more information as I go.
About the Author: Mofrad Muntasir
Hi, my name is Mofrad Muntasir. I’ve been working in Brands for 4 years and been studying Marketing and Branding for 8 years now. Till July 2016, I was looking after the brands of one of the industry leaders in my country. My experience in brands and marketing and my knack for learning more about these fields have helped me see some aspects of them in a different light.
This website is all about sharing and discussing that different point of view
Looking forward to hearing from you,